China’s Men’s Cosmetics Market Needs To Be Developed

In the early of the reform and opening up, China’s cosmetics sales was 350 million. In 2006 China’s cosmetics sales exceeded 100 billion for the first time. Subsequently, the sales of cosmetics industry grow rapidly. In 2009 the sales were 400 times of that in 1980.

From the January to August in 2010, the sales value of China’s cosmetics industry reached 124.309 billion yuan, an increase of 23%. In 2009, China’s cosmetic sales value reached 150.52 billion yuan, an increase of 11.2%.

From the January to August in 2010, the total profits of China’s cosmetics industry reached 10.459 billion yuan, an increase of 9.1%. In 2009, the total profits of China’s cosmetics industry reached 15.495 yuan, an increase of 12.5%.

The per capita consumption level of Guangdong, Shanghai and Beijing is significantly higher than the national average level. While the per capita consumption level of cosmetics in developed countries is much higher. China’s cosmetics market has great room for growth. China has become the third largest cosmetics sales market only after the United States and Japan. The current kinds of men’s cosmetics are still relatively few. Few brands can truly win the customer’s trust. Few large brands have launched men’s grooming products.

But clearly this simple skin care products can not meet the requirements of many men. But foreign brands are too expensive and small domestic brand is too cheap. Therefore, the major domestic manufacturers have started to develop technology for beauty products that are needed by more men. They also began to introduce some foreign beauty equipment.

Now there are more and more professional beauty services for men. Men’s grooming items will be more detailed, professional, no longer just facial care and foot massage. It has been refined out tens to hundreds of different series of facial care, body care and foot care.

The requirements of some women on the beauty are often beauty and character, but basically most of the men were concerned about the actual quality of their skin, whether the perfume is suited to their temperament and how to do more to cover up their beauty weaknesses. So men are more practical. The effect is gradually revealed, so their beauty consumption is more lasting.

At present, male skin care market is like nursing infants. It is still in its infancy. Both the domestic and international brands have launched their own skin care products for men to seize the market. In the next few years, the market competition of the Chinese men’s skin care products will be more intense.

Fashion Lead To Chinese Herbal Medicine Heat Up

Chinese herbal medicine as China’s cultural legacy, and always have a mysterious face. The herbs used to treat human disease, but also has a long history. One of the characteristics of Chinese herbal medicine, is the “Medicinal and Edible” and therefore, on the human body from eating conditioning is traditional. However, as time progresses, the function of Chinese herbal medicine has been developed further, the external use of more and more. From the earliest white ginseng, Radix hair to later, and the persistence of Chinese brands “Six God toilet water” in the six kinds of medicine, herbal beauty in fashion today is more prominent position in the area.

According to research statistics, the world herbal medicine sales has more than $ 16 billion and an annual 10 to 20% annually. L’Oreal, Shiseido and other international brands have been or are ready to start projects in China, Chinese herbal medicine, costly R & D Oriental herbal essence. The next few years, the major brands to increase research and development in this area has become the industry trends.

Countries use the case of herbal beauty salons

China has been using herbal beauty salon has always been a long time, pharmaceutical raw materials can be traced back to several thousand years ago. China’s ancient people thousands of years ago know that the use of internal or external use natural medicine to achieve the purpose of beauty, in the ancient record a lot in this area. However, the use of herbal skin care beauty hot is the rise in recent years, according to Fan, China alone is currently developing the use of herbal cosmetics reached more than 500 species. Today, Chinese herbal medicine can be described as China’s cosmetics market everywhere, from the “head” Let’s talk about, such as wrestlers Kampo, Rejoice ginseng, Herd and other brands, the body of God in terms of six shower gel and so on. As for the facial, ginseng, white fungus, pearls, angelica, Ganoderma lucidum, too numerous to mention.

However, interest in Chinese herbal medicine in other countries, especially Europe, but only a dozen years. Although Europe had a long “drug store” concept, but this “medicine” and the disease with the “medicine” is a hack away, and only refers to the “shops” sell cosmetics only. But with the further development of Chinese herbal medicine and promotion functions, European and American cosmetics also gradually joined the “medicine” concept, Glutathione mainly reflected the essence of natural plant extracts.

The difference is that Japan and Europe, due to Japan by Chinese cultural influence, itself in Japan, “Kampo” is an important therapeutic measures, therefore, in cosmetics, the use of Chinese herbal medicine on an early start, resveratrol and achieved very good results . In the 1990s, Japan’s research and development of Chinese herbal medicine is based on 20% of the annual growth rate of rapid development. Income in Japan has JCID (Japanese generic set of cosmetic raw material) has 114 kinds of Chinese herbal medicine, herbal cosmetics companies for more than 200 species. Currently, Japan accounts for the natural cosmetics, herbal cosmetics market, 50% or more. Since Japan has the advantage of natural herbs, so in recent years, Japan to the United States, France, Italy and other advanced countries, herbal cosmetics exports increased year by year. For more in-depth study of herbal cosmetics, Japan Tsumura Juntendo Medicine Research Institute and the Chinese Ministry of Health signed a Chinese medicine and herbal pharmacology, and practical research protocols. Paula’s systematic study of China, “Taiwan Miyao,” and other medical classics, and joint research with Chinese herbs in cosmetics applications.

In addition, with the rise of the Korean economy, the entertainment industry and cosmetic industry has become a focus of world attention, so the South Korean cosmetics gradually “medicine” and advocates natural plant, natural beauty of the concept in recent years in China with Korean widely popular.

On the one hand is the traditional Chinese herbal medicine cosmetics and healthcare companies to start using the concept, on the other major pharmaceutical companies diversified product line, the drug extended to health and beauty products. In this dual aspect of weaving, and miscible in herbal beauty concept has gained recognition. The second half of 2007, China promulgated the “cosmetic label identifies management practices”, lists the prohibited words marked nearly a hundred, “herbal” as one of the medical terminology is also banned. So now we can hear is not “with Chinese herbal medicine” and as “natural plant essence” or “essence” and other words of. No matter what its name is, the real is the same, that is the traditional, Plant extracts ancient quintessence of modern life, survival for services, can serve well, is good “medicine” is “essence.”

The Application Of Polyisobutylene In Cosmetics

The application of polyisobutylene mainly focuses on cosmetic grade polyisobutylene, hydrogenated polyisobutene (synthetic squalane) and polyisobutylene triglyceride.
The straight-chain alkyl hydroxyl structure of cosmetic polyisobutylene and sebum is similar. So it is well compatible with the skin. Non-toxic, odorless, high purity, easy oxidation emulsification, moisture can form a water resistance film. The main application range of skin creams, lipsticks, make-up. At present, China’s application of cosmetics class polyisobutylene comes mainly from Japan, the United Kingdom.
Hydrogenated polyisobutene cosmetic features of the natural squalane, which is called synthetic squalane. At present, China’s application hydrogenated polyisobutylene comes mainly from the glutathione companies in Japan. Polysynlane is a colorless, odorless non-toxic high purity liquid heterogeneous straight-chain alkanes, cosmetics and pharmaceutical oil phase composition can be used without special restrictions; white mineral oil, petrolatum, Polysynlane give products to excellent noble touch, moisturizing and not greasy, moisturizing lubrication, the infiltration; very close to the nature of the natural squalane, but the minoxidil price is much cheaper; good thermal stability and storage stability, easy to use emulsion; irritation and allergic. The main indicators: the proportion (20 C) 0.822; refractive index (20 C) 1.457; Melting point / C a 50max; acid value 0.01max; saponification value 0.5max; iodine value of 0.2. According to the viscosity of different polysynlane divided into three levels of polysynlane, polysynlane LITE, Polysynlane4. The main application areas: lipstick can make a better pigment dispersion; cream coated with a sense of very good cream penetration, moisturizing, moisturizing without a greasy feel, bright, and can be used as a humectant, emollient. Herbal Aloe gel contains hydrogenated polyisobutylene (synthetic squalane) ingredients.
Polyisobutylene acid glycerides can be used as the main component of multi- functional wetting agent. It has highly efficient water lubrication. The node content is 33% ~ 58% and the free water content is about 5% ~ 22%. It can provide adequate moisture for sensitive and delicate mucous membranes in human body and human organs and maintain smooth. Moisturizing cream contains polyisobutylene triglyceride composition and polyisobutylene triglyceride. The polyisobutylene acid glycerides can be an effective treatment and eliminate vaginal dryness disease while alleviate and eliminate pain during intercourse caused by menopause and old age due to vaginal dryness. It maintains women’s normal physiological function and mental health.Source:http://www.cosprm.com

The Use Of Rutin In Anti-aging Cosmetics

With the use restrictions on the synthetic chemicals, environmental has become the developing direction of cosmetics in the 21st century. The nature characteristic of cosmetic materials gets increasing attentions. The development of natural cosmetics has become a trend.
The rutin extracting from sophora japonica has the functions of anti-bacterial, anti-inflammatory and anti-radiation just like vitamin P. It can regulate the capillary wall permeation, reduce vascular fragility and becomes a treatment of atopic dermatitis. It can be made into glutathione creams and lotions cosmetics for sunscreen, freckle, acne and underarm odor. But there is still few application and reaches of rutin in cosmetics, it needs more patience and efforts.
Skin aging is due to skin collagen polymerization, polymerization and cross-linking reaction proceeded very slowly under normal circumstances, but under UV irradiation, the reaction rate is greatly accelerated, leading to accelerated skin aging. The free radical theory is that skin aging is free radical production and the elimination of barriers to the results of the case of the normal situation in vivo free radical formation and elimination of a state of equilibrium, but under certain pathological or ultraviolet radiation can increase the oxygen free radicals formation, causing the skin a series of changes, such as skin collagen and elastic fibers, such as loss of elasticity and fracture and wrinkles, melanin and produce stain.
Rutin has strong absorption of ultraviolet and X-ray, as a natural sunscreen, adding 10% rutin, UV absorption is up to 98%. Cosmetics made by rutin with good sun protection, anti-ultraviolet rays for long-term field workers and exposure to radiation science and technology workers, workers and radiologists.
Redness, also known as capillary dilatation and formation of telangiectasia, skin contraction, and performance of skin lesions, skin erythema, electric-like, mesh or resinous pressure fade, northern China in the winter of a common skin disease. Rutin can maintain normal capillary resistance, reduce vascular permeability, capillary congestion due to increased fragility returned to normal flexibility, continuous use, can inhibit the expansion of capillaries, thereby inhibiting the formation of red blood.
In minoxidil clinical practice, rutin for the treatment of rheumatic pain, arthritis and nerve pain, blood in the stool, hemorrhoid blood, uterine bleeding, wind and heat, red eyes, headache, dizziness, hypertension, and phlebitis, varicose veins have a certain effect.
Rutin has functions of UV resistance and scavenging reactive oxygen free radicals. It can regulate the penetration of capillary wall and reduce the fragility of blood vessels. It can also be used in the preparation of cosmetics and has a certain effect. The rutin extracting from sophora japonica can be used in rutin anti-wrinkle cream, rutin sunscreen and rutin cured redness cream.Source:http://www.cosprm.com

China’s Cosmetics Industry Into The Fast Lane

After 20 years of rapid development, China’s cosmetic industry has formed a shape, full of vigor and vitality of the industrial army, has made remarkable achievements. Cosmetics companies have mushroomed, more and more numerous cosmetic brands emerging, increasingly competitive market. At present, China has become the world’s most potential in the cosmetics market, accompanied by China’s rapid economic growth, API supplier, the cosmetics industry and broad development prospects.

According to the National Bureau of Statistics, in 2009 China’s cosmetics industry is 58.974 billion yuan output value, an increase of 8.3% in 2010, with annual sales in the billion or more of cosmetics industry has more than 50, 5 billion of more than 10 home. 2011, annual sales of the cosmetics market is expected to reach 100 billion yuan, about 12.9% annual growth. China’s cosmetics market sales currently ranks second in Asia, eighth in the world, the country has 4,000 cosmetics manufacturers, the product varieties of 25,000 species. Cosmetic skin care products continues to be our future market mainstream products, as people’s awareness of the aesthetic, the share will continue to improve cosmetics, astaxanthin, beauty products will become mainstream women. Hair products will develop in the direction of high profile, children and men’s cosmetics will be developed, the domestic cosmetics market has great potential.

Shangpu consulting industry analyst pointed out that China’s cosmetic industry has shown rapid development momentum, the outlook positive. With China’s rapid economic development, China will become the world’s largest cosmetics market, the future of the cosmetics market will be the following six directions: one toward the future will be green cosmetics, skin care, natural, environmentally friendly, biodegradable direction, consumer safety requirements for cosmetics are growing, from natural ingredients and raw materials of cosmetics will be much the people of all ages; Second, the natural plant ingredients, especially the efficacy of herbal products have great market development; Third, the composite function is the competition in the face of the inevitable future cosmetic trends. Not only in make-up areas, such as foundation, not only Banmei improve the color, but also a moisturizing, sun protection function. Other skin care products, cosmetics, functional diversity also appears to increase the nutrition, health, fast, and other new features; four men to change the aesthetic attitude, beauty make-up of the new force into the future, through the green beauty care, highlighting the young, sexy, masculine charm; five cosmetic ingredient technology and product innovation will continue, a large number of new scientific and technological achievements will be used; six, leisure-oriented beauty will be respected, with the reduction in working hours, leisure, tretinoin, tourism, the formation of wave UV A + B sunscreen products will become essential health protective cosmetics, some other makeup products will also be in the sun, antioxidant, anti-pollution efforts. Source: www.cosprm.com